Big move forward for the King Alfred redevelopment
The council has appointed Alliance Leisure to lead the design and build of a new sports and leisure facility to replace the ageing King Alfred Leisure Centre.
Alliance Leisure is the UK’s leading leisure development specialist. They have worked in partnership with many local authorities, leisure operators and trusts to design and develop sustainable sport and leisure facilities across the country, delivering more than 260 projects in the past 25 years.
As the main delivery partner, Alliance Leisure will bring on board the professional team needed at each stage of the project.
During the next phase of work to complete the design and submit the planning application, the professional team will be led by GT3 Architects, one of the UK’s leading architects with proven expertise in designing energy efficient sports facilities. They previously worked with the council on the development of the Sports Facilities Investment Plan and have a good understanding the council’s vision for sport and leisure in the city.
Alongside GT3, the core design team is made up of Engenuiti, the civil and structural engineers for the project, Van Zyl & de Villiers (VZDV), the project’s building services and engineering consultant, and Hadron Consulting, the technical project managers.
Together, these consultants have a proven track record of designing outstanding new sport and leisure facilities for local authorities. For example, the recently opened Eclipse Leisure Centre in Surrey, which is one of the UK’s first leisure centres to meet industry-leading energy efficiency standards.
Councillor Alan Robins, Cabinet member for Sports and Recreation, said: “This is a really exciting step to move forward long-overdue plans for a new leisure centre.
“I’m really pleased to have Alliance Leisure on the project. I’ve seen what they’ve delivered elsewhere – and they understand the challenges that are unique to the sector better than anyone.
“It’s crucial we come up with the best possible solution, which offers value for money and provides residents with a modern, energy-efficient sports centre that makes the most of the seafront location.
“I’m confident that, with the team’s experience, we can deliver a facility the city can be proud of.”
Over the next few months, the professional team will develop the designs.
The design must meet modern sports and energy standards and ensure value for money. The facility will be designed to reflect and integrate with the seafront location.
The design process will take into account the feasibility work that has already been carried out around practicality, financial viability, and health and wellbeing impacts; it will be informed by the engagement work we’ve undertaken over the past two years.
The new designs will be shared with the local community and existing centre users before submitting the full planning application.
Tom Fairey, Alliance Leisure development director, said: “Alliance Leisure is delighted to partner with the council to progress this significant project for the regeneration of the King Alfred Leisure Centre, procured through the UK Leisure Framework.
“Alliance Leisure brings extensive experience, along with our specialist partners, and we look forward to working collaboratively with the council to shape a new, sustainable and inclusive leisure centre that meets the needs of the Brighton & Hove community, providing long-lasting improvements in physical and mental health and wellbeing.”
While the development of the new facility takes place, the intention is to keep the current facility open and operating for as long as is possible.
Cllr Robins added: “The 80-year-old King Alfred Leisure Centre is beyond the end of its life and challenging to operate, but it remains one of the most well-used facilities in the city. We’ll continue to do what we can to keep it open for as long as feasible, while we progress our exciting new plans.
“The council and Freedom Leisure are committed to investing in the existing King Alfred Leisure Centre and making improvements where needed, to ensure residents continue to have access to a safe and accessible sports centre that meets the current needs of local residents.”
Next steps
At a Cabinet meeting in summer 2025, we will seek agreement on the design and the landowner’s consent for submission of a planning application.
While the timeframe will be looked at by the professional team, we expect a planning application to be submitted by the end of 2025.
We would not expect any work to begin on site before early 2026 and the facility is not expected to open before spring 2028.
Read more about the background and development of the new leisure centre so far.