Age Without Limits Day – Celebrate Ageing. Challenge Ageism.
It’s Age Without Limits Day on Wednesday 11 June, and as part of the national campaign led by the Centre for Ageing Better, we are sharing stories from local residents and supporting events taking place across our city.
This year’s theme - Celebrate Ageing. Challenge Ageism - calls us all to celebrate the value and contributions of older people in society, share diverse experiences of growing older and challenge negative beliefs connected to older age.
Age Without Limits Day is a national day of action, inviting everyone to host events, share age-positive stories, and spark conversation starters that challenge stereotypes.
Local resident and a member of the Public Health Team at Brighton & Hove City Council Becky has shared her experience of ageism to show how it can limit our daily lives.
Becky said: “I started running at the age of 60 during Covid. I repeatedly had people (not my colleagues though!) say that I was too old to start and will likely damage my knees, hips and ankles, rather than congratulate me on actually starting after years of thinking about it. My mother in her mid-80s was one of the loudest voices, which surprised me - ‘You shouldn’t be running at your age!’
“I also remember a few years ago, my partner and I went to a music festival. During the evening, a couple of young men came up to us and asked for a photo of us with them - to prove to their friends that ‘older people could still party.’
“As you can see, ageism - unlike other forms of discrimination - is widely normalised, but this day empowers us to change that narrative together.”
Why it matters
Half of people over 50 in England report age discrimination each year, according to the Centre of Ageing Better.
Age without Limits Day aligns with our council plan’s aim to support people to age well and make Brighton & Hove an age and dementia friendly city, where people of all ages feel supported, valued and included.
Councillor Mitchie Alexander, Cabinet Member for Equalities, Communities, Public Health and Adult Social Care, said: “Ageism limits our potential and silences voices before they’ve even had the chance to speak. Let’s embrace every stage of life with pride - and put a stop to ageism.
“Together, we can make Brighton & Hove a place where everyone - no matter their age - lives with respect, purpose, and opportunity.”
Get involved
SareeNaSorry & Indian Futures Fun-shop - Justlife Hub, 136-137 London Road Brighton and Hove BN1 4JZ, Wednesday 11 June, 12.30pm to 3.30pm.
Join Indian Futures and SareeNaSorry, for a free 3-hour Saree Fun-shop exploring ageing and expression. Facilitated by Poppy Jaman, this event celebrates self-expression and empowerment through saree draping, exploring ageing, identity, challenging societal expectations. This event is full but you can join the waitlist on Eventbrite.
Age UK West Sussex celebration of the power of continuous learning and personal development in later life - Age UK Hub, 95 Queens Road, Ground Floor, Brighton and Hove, BN1 3XE, Wednesday 11 June, 11am to 2pm.
Whether you're looking to upskill, meet like-minded people, or find new ways to get involved in your community, this event is for you. Showcasing opportunities for personal growth, career change, volunteering, and community engagement - all designed to inspire and empower the 50+ community in a welcoming atmosphere with tea and biscuits. Book free tickets on Eventbrite.
Carers Week 2025 runs from 9 to 15 June and the theme is "Caring about Equality". The Carers Centre has four events running across the week, including:
- Carers Festival – more than 20 stalls showcasing products and services for unpaid family/friend carers in the city at the Open Market on Wednesday 11 June, 10am to 4pm.
- Carer Information Stand - Warmdene Surgery, Thursday 12 June, 10.30am to 12.30pm
Power to the People: Civic Action Across the Generations workshop - Hop 50+ Café, Palmeira Square, Brighton and Hove, Hove BN3 2FL on Saturday 14 June from 1.30pmto 3pm. This event is run by the University of Sussex’s Intergenerational Exchange Programme at. Email linda.hastings@impact-initiatives.org.uk for more information.
Make your business age and dementia friendly
Local businesses can also get involved by signing up to the new Age & Dementia-Friendly Business 5-step Pledge, which outlines five simple steps for businesses and organisations to become more accessible to older people and people living with dementia.
There are more than 39,100 people aged 65 years and over living and shopping in our city and this will continue to grow.
Making your business more accessible and inviting to older people and people living with dementia will benefit you and improve the experience for all your customers.
Simple changes that make your business easier to find, enter, move around, and make purchases in, will be good for older people and people living with dementia. They will also improve the experience for all your customers and be better for your business.
