An exciting new sponsorship deal has been agreed for Brighton & Hove’s Beryl BTN Bikes.
The city’s cycle hire scheme has agreed a one-year deal with coconut water company Vita Coco to be its lead partner.
It means that residents will soon see Vita Coco branding on the rear wheels of Beryl BTN bikes and e-bikes and a programme of events & giveaways across the city this year.
It will also appear on the Beryl website, app and social media channels.
100% of what the council receives from its share of the sponsorship will be reinvested back into the scheme.
Picture: A beryl BTN Bike with the new sponsorship
Councillor Trevor Muten, Chair of the Transport and Sustainability committee said: “This is very exciting news for Brighton & Hove and Beryl BTN Bikes and I’d like to take this opportunity to welcome Vita Coco as the scheme’s lead partner.
“The city currently has more bikes and hubs than ever before, and this sponsorship deal will support our work to make it bigger and better for our residents and visitors.
“Beryl BTN Bikes are a very popular way for people to move around the city and play a huge role in supporting active and sustainable travel.”
Beryl CEO and co founder, Phil Ellis, said: “This is a fantastic opportunity for us to partner with a globally recognised organisation that shares our outlook and values around carbon reduction and healthy lifestyles.
“Our Brighton & Hove scheme has already had a significant impact on traffic congestion, air quality and physical activity, generating over 120,000 journeys across more than 403,000 kilometres and saving more than 12 tonnes of carbon emissions.
“Partnerships like this allow us to build on the great work already undertaken and contribute towards a cleaner, greener future.”
Vita Coco Managing Director, Tim Rees, said: ‘At Vita Coco we are passionate about helping communities get active – and swapping your car for a bike is a great way to do this.
“As a fellow B-Corp we are passionate about sustainability and building thriving communities – and our partnership with Beryl supports both these missions.’
Vita Coco launched in the UK in 2010 and is the leading coconut water brand, celebrated for bringing the benefits of coconuts to the world. Championed by informed consumers, health and wellness experts, athletes and celebrities for its nutrient-rich refreshment, Vita Coco’s portfolio now includes a range of coconut waters and coconut oils– all packed with the goodness of coconuts.
The Vita Coco Company was co-founded in 2004 by co-CEO Michael Kirban and Ira Liran. With its ability to harness the power of people and plants, and balance purpose and profit, The Vita Coco Company has created a modern beverage platform built for current and future generations.
In December of 2019, Vita Coco EMEA became certified as a B Corporation. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. It means working to build a more inclusive and sustainable economy.
For more information, please visit vitacoco.co.uk
