UEFA Women’s EURO 2022 today announced plans for its free national Roadshow that will showcase the best of football, fitness and music, providing families, fans and those that are yet to experience football, with the opportunity to get involved in an unmissable tournament.
The family and local community-focused Roadshow will travel 800 miles, making 10 stops across 43 days, arriving at Hove Promenade on 25 June and finishing on 2 July in London – just a few days before the tournament’s opening match at Old Trafford.
Making history
As the Women’s EURO draws closer, organisers are aiming to inspire more communities, particularly young people and families, to encourage them to get involved in the biggest European women’s sport event in history.
The schedule includes visiting each of the tournament’s nine Host Cities, including Brighton & Hove.
Lasting legacy
The UEFA Women’s EURO 2022 Roadshow, supported by the BBC, demonstrates the scale and importance of this summer’s event and is part of a wider drive to introduce new fans to the women’s game to create a lasting legacy for women’s football – a key focus for UEFA Women’s EURO 2022.
The free Roadshow will offer visitors to Brighton & Hove an introduction to football, with a chance to learn new football skills and tricks as well as try matchday presenting and interviewing in a special TV studio.
Featuring live music from local artists and a showpiece football pitch, alongside the opportunity to get a picture with the trophy itself, each event will provide a variety of fun for all the family.
There will also be lots of exciting opportunities to meet legends from the women’s game, take part in interactive challenges and find out more about getting involved in grassroots football, the tournament, and how to purchase tickets.
Excitement is growing
UEFA Women’s EURO 2022 Tournament Director, Chris Bryant said: “The UEFA Women’s EURO 2022 Roadshow is a huge part of our commitment in ensuring that everyone can feel connected to this special tournament.
“As we head towards the opening match in Trafford, excitement across the country is growing, so it’s great to be able to provide an opportunity for communities to join each other in supporting their local area and celebrating the women’s game.
“We want to appeal to everyone, whether that be your regular football fan, or someone that has never given it a go before! Each Roadshow event will offer a chance to learn about the tournament in a fun environment, while trying out a few different skills from playing to presenting and with live music thrown it, they promise to be a great free day out for all the family.”
Fantastic event
Councillor Martin Osborne, co-chair of the Tourism, Equalities, Communities and Culture Committee, said: “The roadshow is going to be a fantastic event for the community to come together and celebrate a huge moment in football.
“There is a real excitement here ahead of the tournament, so it’s great that this event will not only provide residents with an opportunity to get involved but encourage people to come into Brighton & Hove and enjoy the entertainment.”
Online challenges
Tournament organisers are also developing a series of exciting digital challenges as part of the UEFA Women’s EURO 2022 Roadshow. The online challenges, to be launched on 17 May, will provide people with a fun way to get involved and show their support for the tournament.
Tickets are on sale now for fans to experience a history making tournament that aims to unite football and communities and amplify the growth of the women’s game.
