More than 100 new bins have been installed along the busy seafront in the hope more people will recycle plastic bottles, cans and glass.
The waste containers are part of 300 special ‘Heritage’ bins that will soon be put in place along the 13 kilometres (8 mile) stretch from Saltdean to Hove Lagoon.
The bins have three separate sections in different colours to help people recycle easier, with two that reflect the city’s seafront heritage - Brighton Borough blue for plastic bottles and cans and Hove Borough maroon for glass. The third section will be black for ordinary rubbish.
'We've listened to people and installed these bins'
Cllr Anne Pissaridou, chair of the council’s Environment, Transport and Sustainability committee, said: “These bins serve three very important purposes. They will help people recycle more, are bright and colourful so can be seen easily and they fit in with the city’s seafront heritage.
“The council quite rightly received complaints about there being no recycling bins along the promenade, so we’ve listened to people and installed these bins to address that situation.”
No reason not to use a bin
Cllr Pissaridou added: “There is now no reason for anyone to leave their plastic bottles, empty cans, glass or rubbish on the beach or next to a bin that may be full.
“If people find a bin that is full, there will be another very close by they will be able to use.”
The 100 bins already in place mainly cover the stretch from Madeira Drive to the King Alfred Leisure Centre.
The roll out will continue all the way to Saltdean in the east and Hove Lagoon in the west.
The existing large communal bins will be left for a while to ensure there is proper capacity. Once removed, the old bins will be reused elsewhere and will only be thrown away if broken and no longer useable.
The bins shouldn't be used for BBQ waste
Although the new bins can take plastic bottles, empty cans, glass or rubbish, they should not be used for BBQ materials as these can create a fire hazard.
There are though special BBQ bins along the seafront near the sections of the beach where BBQ-ing is allowed.
Cllr Pissaridou said: “The different sections of the bin will not have plastic bin liners inside which will reduce the council’s plastics use and costs, and will be emptied straight into the small dust cart.
“This will reduce the city's plastic consumption and costs.”
This type of bin are also used in Worthing and have proved to be weather-proof and have lasted 20 years.