Garden waste service better than a rabbit

A fluffy black lop-eared rabbit with an appetite for garden plants is helping plug Brighton & Hove City Council’s garden waste collection service.

Since launching the service a year ago, it has attracted 5000 customers.

Wilbur the rabbit is seen scoffing his owner’s garden plants in a new council YouTube video promoting the scheme.

We’re ruthlessly exploiting the fact everyone likes a fluffy rabbit. We’re trying to get across the message that the garden waste service is cheap and easy. Then to justify Wilbur’s unlikely appearance in the film we helpfully suggest a rabbit probably isn’t.

To find out more about the garden waste collection service and sign up, go to www.brighton-hove.gov.uk/gardenwaste.