17 August 2017

Free Family Fun for Madeira Drive Brighton

A family fun day is being held on Sunday 20 August on Madeira Drive, Brighton.  Stalls offering traditional games, refreshments, face painting and Brighton merchandise alongside a variety of street entertainers including magician, pirate, giant seagulls, and roller skaters will be at the site of the old Peter Pan playground to the east of Brighton Palace Pier (next to Yellowave) between 12-5pm.  The event is part of the Madeira Drive Project, being coordinated  by tourism businesses and volunteers, to help improve the appearance of Madeira Drive. 

Money raised at the event will go into the Save Madeira Terrace crowdfunding campaign which the council’s tourism arm, VisitBrighton launched on 26 July.  The crowdfunding campaign has a target of £432k that needs to be raised by 26 November and has already attracted  nearly 600 pledges to achieve a third of its overall target within three weeks.

The Fun Day has been organised by Brighton & Hove Tourism Alliance and VisitBrighton with entertainment and stalls sponsored by Brighton Palace Pier.  Everyone who donates at the event either by making a direct pledge (in cash or online)  or by taking part in games or buying merchandise, will get a sticker giving free entry to all the films showing at the Big Screen on Brighton beach that day and special offers at Brighton Palace Pier, Brighton Sealife, and Jungle Rumble.

Anne Martin,  CEO of Brighton Palace Pier and Chair of the Tourism Alliance said: “ We want to see businesses in Madeira Drive and east of the city continue to thrive,  getting involved in the Madeira Drive Project and also supporting the crowdfunding campaign and other initiatives demonstrates our commitment to help bring positive change and improvement to this area of the city."

Howard Barden, head of VisitBrighton added: “Madeira Drive already has a lot to offer in terms of attractions with the Brighton Palace Pier, Sealife Centre, Volks Electric Railway, new Zip wire and Yellowave beach sports venue and is a much loved events space that we’re keen to protect and enhance.

“The event offers something extra for people to come down here and enjoy on a sunny Sunday while showing their support and helping to raise the profile of the crowdfunding campaign.”

For more information about the Madeira Terrace crowdfunding campaign or to make a pledge go to: www.savemadeiraterrace.org

The Madeira Drive Project

The Madeira Drive Project aims to work with community groups and businesses to bring more life to the area, with the aim of encouraging more visitors to Madeira Drive and ensuring the area remains an attractive part of the city for both residents and visitors.

The project is a collaboration between Brighton and Hove’s Tourism Alliance, VisitBrighton, Brighton & Hove City Council’s events and seafront teams, with support from CityClean, Madeira Terraces & Black Rock Past, Present and Future Facebook Group and local businesses and volunteers. 

Part of the project will focus on making visual improvements to the area, for example, repainting beach chalets, removing weeds, cutting back overgrown hedges, and removing rubbish. A number of local businesses and community/environmental groups are already on-board and have offered their help, these include Crown Paints and Brewers Decorator Centres who are donating paint and decorating materials for the project.

Anyone wishing to get involved, should contact:  Julia at brightontourismnetwork@outlook.com

Follow on twitter @BrightonTourism