Crowdfunding campaign to save Brighton’s seafront terrace gets off to a flying start

A crowdfunding campaign to kick-start the restoration of Brighton’s Victorian Madeira Terrace has now launched. Day one saw over 100 pledges of support and by day two over £106,500 in the kitty – which includes a pledge of £100k from Brighton & Hove City Council. 

The crowdfunding target of £432,526 needs to be raised before the deadline of 26 November 2017. The money raised will go towards restoring at least three of the 151 arches that run to the east of the Palace Pier along Madeira Drive. 

The crowdfunding campaign is part of a four-point plan to save the terraces. The total cost of restoration is estimated to be £24m. As well as crowd funding, Brighton & Hove City Council will apply for funding from revenue streams including the Heritage Lottery fund, Coast to Capital Local Enterprise Partnership grants and government backed loans. The BAi360 was part funded by a Public Works Loan (PWLB) and income from the new attraction is already supporting regeneration works on the seafront where it sits in front of the former West Pier. 

The restoration of Madeira Terrace is seen as being a similar vehicle for change and rejuvenation of Madeira Drive.

To pledge to the crowdfunding campaign, visit

More information about the crowdfunding campaign, see our 'City seeks public support to save seafront terraces' webpage.