27 August 2014

Brighton on live TV for Tour of Britain

Brighton should feature heavily in live TV coverage of the Friends Life Tour of Britain cycle race coming up next month.

Saturday September 13 sees stage seven of the race from Camberley in Surrey to Brighton, with a stage finish on Madeira Drive.  ITV 4 are due to broadcast the stage live between 1pm and 4pm.  There is also a highlights programme on ITV 4 between 8pm and 9pm in the evening.

Coverage should see the riders, due to include Sir Bradley Wiggins, enter the city via Ditchling Beacon, onto Coldean Lane, Lewes Road, Bear Road, Warren Road, Wilson Avenue, the A259 onto Marine Parade and finishing on Madeira Drive.

The race starts on Sunday September 7 in Liverpool, ending in London on Sunday September 14.

Deputy council leader and lead member for transport Ian Davey, himself a keen cyclist said:  “One reason why we wanted the race here was to raise the city’s profile and help local businesses by attracting spectators and putting Brighton into the minds of hundreds of thousands of potential visitors.  Getting on live national TV is a crucial part of delivering those benefits.”

Last week it was announced that Olympic gold medal cyclist Chris Boardman would serve as race ambassador.  He rode in the Tour De France when it came to Brighton in 1994.  He also gave evidence to a Parliamentary transport select committee on cycling safety alongside Cllr Davey in February this year.

Race details on the organisers' website.