City Walks go Digital
Six of Brighton & Hove’s most popular walks are now available to view by Smartphone. The city’s real-time journey information provider, JourneyOn Mobile, is providing the new format to make accessing mapped city centre walks and countryside trails easier and to encourage more people to don their walking shoes.
To make each route easy to navigate, interactive on-screen pop ups with historic facts and photos of recognisable landmarks will be highlighted on digital maps throughout the journey. Once underway, the Smartphone’s GPS system will monitor your whereabouts and get you back on track if you get lost or deviate from the route for a spot of shopping or a coffee break.
Since its launch in 2011, JourneyOn Mobile has gone from strength to strength and over 40% of users now access the service via their Smartphone to plan a journey and get up-to-date travel information while they’re on the move.
Cllr Ian Davey, BHCC’s lead member for transport, said: “There are some really special walks and trails in Brighton & Hove and we hope this touch of a button format will encourage more people to get out there and explore their local area. Walking is a great way to keep fit and the interactive nature of the maps will be like having a virtual guide from start to finish.”
To access the walks, go to www.journeyon.co.uk, scroll down to the bottom of the mobile homepage and press the walks/trails button.
Brighton & Hove City Council developed and launched travel information website, www.journeyon.co.uk, in 2007. A mobile version of the website, JourneyOn Mobile, was launched in December 2011.
The development of JourneyOn Mobile was partially funded by the European CIVITAS scheme to promote sustainable travel and improve access to information.