Find out about the Age and Dementia-Friendly Business 5-Step Pledge and register to become an Age and Dementia Friendly business or organisation.
We want Brighton & Hove to be a great place for everyone to grow older and keep doing the things they enjoy.
There are more than 39,100 people aged 65 years and over living and shopping in our city and this will continue to grow.
Making your business more accessible and inviting to older people and people living with dementia will benefit you and improve the experience for all your customers.
We have adapted the Age and Dementia Friendly Business Recognition Scheme to a simplified five-step Age and Dementia Friendly Pledge to make it easier for organisations to become more inclusive and welcoming for everyone. More information coming soon.
These simple 5 steps include:
1) Be welcoming and friendly
2) Offer a seat to rest and toilet if space permits, without needing to spend money
3) Make your business more accessible
4) Become a Dementia Friend
5) Signpost people to more information
There are lots of reasons to become an Age and Dementia Friendly business.
The spending power of disabled and older households sometimes referred to as the UK Purple Pound, is worth an estimated £274 billion a year. Older people and people living with dementia generate a significant economic benefit to their high street.
Adapting your business to maximise these markets can:
Simple changes that make your business easier to find, enter, move around, and make purchases in, will be good for older people and people living with dementia. They will also improve the experience for all your customers and be better for your business.
Research from the Alzheimer’s Society shows that 83% of people with memory problems have switched their shopping habits to places that are more accessible.
By advertising yourself as an Age and Dementia Friendly business, you're letting older people know that you value their custom and are committed to serving them.
If it’s easier to use your business, people will come back more often and spend money.
By joining the scheme your staff will feel supported by you and more confident when dealing with all customers. As a result, they will be able to provide better customer service.
Contact the Public Health Team to get information on how we work with residents and organisations to promote health and wellbeing.
Brighton & Hove’s Age and Dementia Friendly Business Recognition Scheme will help support your organisation to make simple changes that will make a big difference to your customers and employees.
This toolkit was put together with thanks to Brighton & Hove Age & Dementia Friendly programme and Age Friendly Banbury.
To complete the form:
The form will take around 10 to 15 minutes to complete.
When we’ve processed your application, we’ll send you your window sticker and add you to the list of Age and Dementia Friendly businesses.