Age and Dementia Friendly business recognition scheme

Find out how to become an Age and Dementia Friendly business or organisation.

See the list of Age and Dementia Friendly businesses and organisations

About the Age and Dementia-Friendly Business Recognition Scheme 

We want Brighton & Hove to be a great place for everyone to grow older and keep doing the things they enjoy.  

There are more than 39,100 people aged 65 years and over living and shopping in our city and this will continue to grow.  

Making your business more accessible and inviting to older people and people living with dementia will benefit you and improve the experience for all your customers.  

Find out how your business or local organisation can make simple changes to become more Age and Dementia Friendly.   

Why become an Age and Dementia Friendly business

There are lots of reasons to become an Age and Dementia Friendly business.

Becoming more Age and Dementia Friendly will benefit your business  

The spending power of disabled and older households sometimes referred to as the UK Purple Pound and Grey Pound, is worth £594 billion a year. Older people and people living with dementia generate a significant economic benefit to their high street.

Adapting your business to maximise these markets can:

  • bring new opportunities
  • give an advantage to your company
  • have a positive impact on your bottom line

When a business gets it right for older people and people living with dementia, it gets it right for everyone 

Simple changes that make your business easier to find, enter, move around, and make purchases in, will be good for older people and people living with dementia. They will also improve the experience for all your customers and be better for your business.

Enhanced brand reputation

Research from the Alzheimer’s Society shows that 83% of people with memory problems have switched their shopping habits to places that are more accessible.

By advertising yourself as an Age and Dementia Friendly business, you're letting older people know that you value their custom and are committed to serving them.

If it’s easier to use your business, people will come back more often and spend money.

Improved staff wellbeing 

By joining the scheme your staff will feel supported by you and more confident when dealing with all customers. As a result, they will be able to provide better customer service.

How to become more Age and Dementia Friendly

Brighton & Hove’s Age and Dementia Friendly Business Recognition Scheme will help support your organisation to make simple changes that will make a big difference to your customers and employees. 

You'll identify actions that are appropriate and achievable for your business and work towards putting them in place including:

  • offering a place to sit and rest
  • checking lighting is clear and bright
  • ensuring staff are patient, friendly and face the customer

For further information or support: 

Register as an Age and Dementia Friendly business

How to let people know you’re an Age and Dementia Friendly business

When you sign up you’ll:

  • be provided with an Age and Dementia Friendly window sticker
  • have the opportunity to have your business listed on the council website and promoted through social media

Older people and people living with dementia will be able to see this.

How to take your Age and Dementia Friendly journey further

Download the Alzheimer’s Society dementia-friendly resources.

These dementia-friendly resources include:

  • the business guide
  • sector-specific guidance
  • a guide for customer-facing staff

Contact Brighton & Hove City Council for more support: