Google Analytics

This course goes into detail about Google Analytics, so you can confidently find the information you need to ensure your company succeeds.

You will learn:

  • how Google Analytics can track details regarding your users and traffic sources
  • the definitions of key terms relating to Google Analytics
  • what a segment is and how you can use segments to better analyse data
  • all about a relatively new type of report available to Google Analytics users
  • how to use UTM parameters to ensure that you are achieving your website’s goals

Enrol on this course