King Alfred redevelopment

The council is working with its development partner, Crest Nicholson Regeneration, towards a comprehensive redevelopment of the 1.8 hectare King Alfred site. The main aim is to replace the ageing King Alfred Leisure Centre with improved, extended and modern sports facilities as part of a major mixed-use enabling development, the principal element of which is much-needed new homes.

An extensive ‘Competitive Dialogue’ procurement process with two shortlisted bidders was completed in 2015. On 21 January 2016, the council’s Policy & Resources committee chose Crest Nicholson in partnership with the Starr Trust as the preferred bidder. The indicative timetable published at that time was ambitious and signalled a genuine desire to maintain momentum. It is however a complex major development and it has proved necessary to allow an extended period in which to advance the financial and legal arrangements. More details of the planned programme will be published as soon as this work is concluded.

The Crest Nicholson and Starr Trust team includes:

  • Sports centre architects: LA Architects
  • Master plan and wider development architects: Haworth Tompkins, winners of the RIBA Stirling Prize in 2014 for the Everyman Theatre, Liverpool
  • Construction: Crest Nicholson are planning to engage Willmott Dixon to deliver the sports facility.

Indicative illustrations of the development

These images are the initial designs for the site. Detailed plans will be developed as part of the next stage, in preparation for submission of the planning application and public consultation process.

Architectural illustrations of the King Alfred redevelopment from the Kingsway road (A259) and the side of the seafront.

Architectural illustration of the public space between the two buildings on the King Alfred redevelopment and an illustration of



Text transcript of the video (PDF 105KB)

Plans for the site


The sports centre will cost around £40 million. This will be largely paid for by the development of 560 flats on the site.

The council will contribute around £8 million towards the sports centre. This will be funded by the improved financial performance of the new centre compared to the old centre.

In September 2017, the Council submitted, on behalf of the developers, a £15.2 million bid to the government’s Housing Infrastructure Fund. £300 million of the overall fund is aimed at bridging funding gaps in projects like the King Alfred, which have viability problems. In February 2018, it was announced that the King Alfred bid had been successful; the second highest award in the country. Homes England is now completing a period of due diligence, a process due to be completed by mid-2018.


Subject to completion of the legal arrangements we hope that Crest Nicholson’s consultation programme will start at the end of 2018 or early 2019. This should lead to submission of the planning application 12 months later.

Sports centre

The sports centre is proposed to include:

  • 25 metre, eight lane swimming pool with moveable floor and 352 spectator seats
  • 20m by 10m teaching pool with moveable floor and a 400sqm leisure pool
  • Sports hall, the size of eight badminton courts and multi-purpose hall
  • 120 station gym, bike spinning room, workout studio, quiet activity studio and a sauna suite
  • Gymnastics centre
  • 3 rink indoor bowls hall
  • Martial arts dojo
  • Café
  • Crèche and soft play room
  • 200 space car park for sports centre users.


  • Around 560 flats in four main blocks
  • The highest block would be 18 storeys
  • 20% of flats will be affordable homes - for rent or shared ownership.

Frequently asked questions

Find out about other developments in progress, planned or proposed for the seafront.

Contact the project team

Please contact the major projects team for information about the King Alfred site: