The council is the data controller for purposes of the Data Protection Act (2018), and EU General Data Protection Regulation as of May 2018. It is also registered as a data controller with the Information Commissioner’s Office (ICO).

Brighton & Hove City Council are committed to protecting your personal information.

As a data controller we have a responsibility to make sure you know why and how your personal information is being collected, in accordance with relevant data protection law.

Purposes and lawful basis of processing

We are collecting your data for the purpose of responding to your request for advice for your business in relation to trading standards matters. Your information may be used for communication purposes to respond to your request, and may also include sending out updates to your business in the future to inform you of legislative changes.

It may be necessary to use information provided when exercising our powers as a trading standards authority.

Our lawful basis for processing data is for the performance of a task carried out in the exercise of official authority vested in the council, specifically working within the Consumer Rights Act 2015.

Who we will share your data with

Your data may be shared internally with potentially any team within the council. We may also share information externally with other local authorities, government organisations and departments, Police and other market surveillance authorities.

How long we will hold your data (retention)

We will hold your data for six years from when the last contact was made. 

Transferring data outside the European Economic Area

Your information is not processed outside the European Economic Area.

Your information rights

Under General Data Protection Regulation (GDPR), you have certain rights concerning your information.

Find more information about privacy and data.

How to get advice or make a complaint

If you would like to discuss this further please phone our Information Governance Team on 01273 29 59 59, or send an email to

You can also contact the council’s Data Protection Officer.

Information Commissioner’s Office

You can also contact the ICO for further information or to make a complaint. 

Write to: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Phone: 0303 123 1113 (local rate) or 01625 545 745 if you prefer to use a national rate number.

You can also send an email or report a concern on the ICO website. 

This privacy notice will be subject to review when there is a change.