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Archived Press Release
Originally created on: Friday 18 September, 2009
Press release Friday 18 September 2009
Brighton & Hove shows the way
Brighton & Hove’s mayor, councillor Ann Norman, will formally unveil one of the new city centre signs on Monday 21 September, which are part of a new wayfinding scheme that will radically transform the way visitors find their way around.
The city is the first in the country to provide such a coordinated system which will direct visitors to key attractions but also help them explore some of Brighton & Hove’s less well known attractions.
There are two sizes of map boards along with fingerposts. The smaller signs will be positioned along key pedestrian routes and the map boards at points where pedestrians are likely to stop and make a decision, such as the clock tower.
Innovations include custom designed digital mapping available on the Internet, via the website of Visit Brighton and on mobile phones.
The first phase of the on-street signs consist of 18 signs on the seafront, The Lanes, Queens Road and Brighton Station.
They were designed by Applied Information Group, a specialist urban practice recognised as a leader in the field of public information systems.
Councillor David Smith, cabinet member for culture and tourism, said: “Before this we had several poor-quality signing systems that were inconsistent and incomplete.
“The new signs will make it much easier for visitors to find the main attractions and help them discover some of the city’s hidden secrets without getting lost.
“Research has shown that people are more likely to return to a city if they have found it easy to get around and Brighton & Hove is compact enough that all the sights are within easy reach.”
The project marks the first phase of the council’s Pedestrian Wayfinding Strategy and focuses on central areas, including the Lanes, and North Laine.
It includes a pedestrian network which takes the visitor around the main cultural quarter of Brighton, to include the Royal Pavilion, Theatre Royal and Dome complex.
Funded from the local transport plan, the scheme also contributes towards achieving the council’s aim to increase walking trips on the city by 10% in 2011.
The council has been working closely with key city organisations to develop the strategy. They include the City Centre Business Forum, Brighton & Hove Hotels Association, Economic Partnership disabled and cycling groups.
Related information
AIG is currently working with the cities of Leeds, London, Glasgow, Dublin and Vancouver. AIG creative director Tim Fendley was lead information designer for Bristol Legible City, the UK’s first major city legibility project which was launched in 1997.
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